become a fan

As the NFL prepped for games in London and Frankfurt, we introduced British and German fans to American experiences beyond football. With a sports-inspired twist on "Go Team," we invited locals to explore U.S. cities. Fully integrated campaign featuring TV, OOH, immersive sports bar activations, and exclusive 'Tastes of the States' beer packs inspired by the NFL teams/cities playing internationally. The buzz was real. A UK media poll showed a 23-point increase in the desire to visit the USA after seeing the campaign.

TV Spot (Aired during games in Europe)

OOH

Tastes of the States, beer pack